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Email marketing is a proven technique to propel customers to a business’s site and increase conversions. Even if your email marketing strategy is going straight out, there is always more you can leverage. Companies manoeuver emails to establish a relationship with the potential customers, promote a product, and support overall productivity. Having a good email marketing syartegy can give a number of positive results to the company; not having one can bring adverse effects as well.
In such case, what are you gonna do to make you best from the rest? Sending bulk email templates is an irretrievable process which can’t be undone, edited or pulled back from the receiver’s inbox. And there is no second chance. So, the wisdom lies in sending the right email the first time.
To help you out, here are 5 Email marketing hacks straight from the experts at Super Fresh Media.
Let’s have a look…
Smart and straightforward subject line
It must be a no-brainer by now. The subject line is crucial to the open rate; that’s why it is often advised by experts to stay away from the ambiguity of words, questions, offers or their combinations in the subject line.
Before we make this point, pay attention to these two quick facts:
- About 53% of emails are opened on mobile devices.
- In 2015, the number of business emails sent and received per user per day totals 122 which continued to grow to average 126 at present.
We can infer from this data that a user is already overwhelmed when they receive your email. Puzzling your user with an ambiguous subject line will only increase their chances of not paying attention to the email. Though you can always play tricks (and you are free to do so!), it is wise to keep the subject line straight and clear. However, it doesn’t mean that they should sound boring; make them sound smart.
Hack: Ask a compelling relatable question!
Send personalized messages
Did you know – Emails with personalized subject lines are 26% more likely to be opened. Wouldn’t a subscriber or customer like to receive a personal note? Personal messages are more likely to please a new customer and welcome them in onboarding. However, there are a few things you keep in mind before sending personal messages:
- Ensure they come from a real person
- Allow them to reply emails
- Respond to their replies
- Use simple text
- Be specific in your note
- Use ‘call to action’ buttons
Adopt the one CTA rule
You must be aware of the importance of call to action (CTA) in email. However, many markets often do not ploy CTA in the right way, for example, inserting too many call-for-action tabs. It may confuse a customer and perhaps make them do nothing. Instead, it is smarter to use one CTA to focus the attention of the recipient.
But when all your competitors are employing this device, how are you going to make a difference? Of course, by making your CTA more desirable. The more attractive your CTA is more are its chances of getting clicked.
Use some of these tricks:
- Use buttons – Buttons make your CTA more visible and attractive to click on.
- Color – Use attention-grabbing colors.
- Hover – Use 3D buttons that hover or change color.
Include Double click in unsubscribe process
Though having a single click unsubscribe is a good practice, there is a significant downside of it. When more than 50% of the emails are opened on mobile, a user is more likely to click links they are not intended to. So, it is very common for them to click on the unsubscribe link accidentally and there is no readily available second step to undo it. Therefore, to reduce your unsubscribe rate, it is wiser to make it a two-step process.
Spelling errors are not at all acceptable in a professional Email. It casts a negative impression of the business on customers. This simple mistake can even question the legitimacy of your company. Always make sure that emails are free of spelling and grammar errors before you send them. The key is to proofread again and again.
To be the winner in email marketing, it is important that you do not quit soon. An unopened email doesn’t always mean that the consumer in uninterested in your email. Sometimes it just means that they have missed it. Send them again. Quitting too soon is one of the prime reasons marketers often fail to churn out maximum benefit from email marketing. The hacks listed above will definitely help you increase your sales and grow your business but do expect bumps on the road to success that lies ahead.
Need an expert to help you craft a brilliant email marketing strategy? Get in touch with our experts.
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